Devang
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Devang
devang@studiofry.commy team: +91 99306 49422InstagramYouTubeVimeoBehanceLinkedIn

the new machine

Hybrid & AI films

Producing since 2022. AI since 2023. First AI film directed & produced that year. No looking back.

Shoot for real where it matters, generate where it’s smarter; the craft decides which is which. One project at a time, top to bottom.

  • The hybrid pour

    live tabletop + AI

  • The ice explosion

    slow motion plate, AI extension

project 01

Coconut Cola

B Natural’s cola. We shot the pour for real on the tabletop, then extended it, exploded it and finished it in AI. Hybrid from start to end.

as shotdelivered
Licious momos: the plate as shot vs the new pack delivered
Licious momos: final cut frameLicious momos: the flat front panel, rebuilt in AI

project 02

Licious momos

One packshot, shot once. The new Sizzl artwork is painted onto the pouch in AI, following every crinkle and highlight, while the floating momo, steam and camera stay exactly as shot. Drag to compare.

  • Animatic vs film

    top: AI animatic · bottom: the shot film

  • Animatic 01: arrival

    AI pre-vis

  • Animatic 02: first bite

    AI pre-vis

  • Animatic 04: spice dance

    AI pre-vis

project 03

Burger King Peri Peri

We made AI animatics before a single light went up, then shot the film exactly as drawn. Top: the animatic. Bottom: the film.

KitKat key visual, AI pre-visualisationKitKat key visual, AI pre-visualisationKitKat key visual, AI pre-visualisationKitKat key visual, AI pre-visualisationKitKat key visual, AI pre-visualisationKitKat key visual, AI pre-visualisationKitKat key visual, AI pre-visualisationKitKat key visual, AI pre-visualisationKitKat key visual, AI pre-visualisation

project 04

KitKat key visuals

Pre-visualisation for the campaign. Talent, wardrobe and the pack were locked in reference sheets, then every key visual was generated to the exact composition, so the shoot had its frames before anyone turned up.

Paul John Nirvana: scene edit, finalPaul John Nirvana: 4x print upscale

  • Tales of Amber

    AI spec film

  • Prada Paradoxe

    AI spec film

project 05

Paul John

A still-life scene rebuilt around the Nirvana bottle: glass and flowers removed, wall print cleaned, bottle re-placed, label reproduced to the pixel. Then a 4x upscale for large-format print. Plus two spec fragrance films, fully generated.

  • Agent Two, the film

    AI anime

project 06

Football anime: Agent Two

A full anime football film produced through an AI agent pipeline: script, shots, sound and colour.

  • Cookie Universe

    hybrid

project 07

Cookie Universe

A cookie, a robot arm and a whole universe built around it. Hybrid tabletop meets AI world-building.

  • Harry Potter × Sapphire Chocolates

    hybrid AI film

project 08

Harry Potter × Sapphire Chocolates

A collector’s box of house chocolates, launched with a film built in AI from the product shoot up: the box opens, the houses glow, the magic stays on the pack.

  • Momo Yuki

    AI animation film

project 09

Momo Yuki

A fully AI-animated film. Characters, world and performance, directed like a shoot.

plateanimated
Licious: the live plate vs the animated title, upscaled to 4K

  • Corndog, anime-style

    live action → animation

  • Maggi, final frame

    4K upscale

  • Kurkure, shot 2

    4K upscale

project 10

Live action → animation

Shoot it for real, then let the animation grow out of the plate. A corndog re-rendered as anime, and 3D titles that land on live footage with the face protected. Drag to see the plate against the finished frame.

the process, published

Watch it work

An AI version of myself that directs films
How I built my own AI director
Animatics & pre-vis with AI
Make one with me